What is Polarized Animation

Rhinostudio Freelance Graphic Artist Banner

What is Polarized Animation:

Polarized animation is a unique animation process where by using a polarized light to create the illusion of motion. With the use of a light box for a projection and by reflected light, the possibilities are infinite for action in point of sales displays or eye-catching trade show exhibits.

click here to see the flowing liquid coming out of the Mega Power product bottles.

Trade show display

This beverage display with a realistic water. Polarized animation...

Here is one we all seen, the beverage display with a realistic water. Polarized animation provided the realistic water! Example shown on the right shows the polarized animation film cut to match up with the image.

Basic suggestion in preparing the graphic....

For maximum impact, polarized animation, as well as color and form must be treated boldly. Consider first the total effect of polarized animation as a design element in the display, then design the display with motion in mind. A good motion display should be designed specifically to fit the intended use and environment. Bold colors and motion should be used to combat high ambient illumination and attract attention from a distance, If the display will be viewed at close range under low to normal light conditions, the use of intricate jewel-like motions and colors will make the story vivid. A word of caution. A display or photographic transparency designed for use without polarized animation will rarely succeed with just the addition of motion as a last-minute inspiration. Design the display for the use of polarized animation. On the right is a diagram of the polarized layout.

1. The first clear plexiglas sheet toward the viewer. 2. The screened art or transparency. 3. The coloring sheet (optional) on the front of the diffuser. 4. The diffuser sheet. 5. The polarized animation material applied to the back of the diffuser. 6. The second or back clear plexiglas sheet. on right is a Animation Lightbox cross-section

This example on right has polarized animation film glue on the backside of the transparencies first then a polarized wheel spins with a light on the back side of that. Great for point of sales display.